HISTORY

1977

Incorporated as Public Limited Company named as National Detergents Limited

1981

Launched first product – Double Action Brite

1983

Launched Express Power – Pakistan’s first poly-bag packed detergent

1985

Entered into licensing agreement with Colgate-Palmolive Company U.S.A.

Launched Max Dishwash Liquid

1986

Launched Palmolive Soap

1988

Launched Colgate Toothpaste

1990

Colgate-Palmolive Company U.S.A acquired 30% equity

Name Changed to Colgate-Palmolive (Pakistan) Limited

1992

Launched Bonus – first low priced detergent powder

1995

Launched Max Dish Wash Bar

1996

Gross sales crossed Rs. 1 billion

2001

Acquired Sparkle Toothpaste

2003

Launched Colgate Herbal toothpaste

2004

Sulphonic Acid Plant made operational

2006

Launched Colgate Misvak

2007

Launched Colgate MaxFresh

2009

Implemented SAP ERP

2010

Net profit crossed
Rs. 1 billion

2011

Sundar factory made operational

Laminate Tube Factory in Kotri made operational

Launched Colgate Sensitive base

2014

Launched Colgate Sensitive Pro-Relief

2015

Started local production of Toothbrushes

2016

Launched Palmolive Shampoo

2017

Launched Colgate Plax

2018

Started local production of Colgate Total

Started local production of CSPR

Launched Max APC Nationwide

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