HISTORY
1977
Incorporated as Public Limited Company named as National Detergents Limited
1981
Launched first product – Double Action Brite
1983
Launched Express Power – Pakistan’s first poly-bag packed detergent
1985
Entered into licensing agreement with Colgate-Palmolive Company U.S.A.
Launched Max Dishwash Liquid
1986
Launched Palmolive Soap
1988
Launched Colgate Toothpaste
1990
Colgate-Palmolive Company U.S.A acquired 30% equity
Name Changed to Colgate-Palmolive (Pakistan) Limited
1992
Launched Bonus – first low priced detergent powder
1995
Launched Max Dish Wash Bar
1996
Gross sales crossed Rs. 1 billion
2001
Acquired Sparkle Toothpaste
2003
Launched Colgate Herbal toothpaste
2004
Sulphonic Acid Plant made operational
2006
Launched Colgate Misvak
2007
Launched Colgate MaxFresh
2009
Implemented SAP ERP
2010
Net profit crossed
Rs. 1 billion
2011
Sundar factory made operational
Laminate Tube Factory in Kotri made operational
Launched Colgate Sensitive base
2014
Launched Colgate Sensitive Pro-Relief
2015
Started local production of Toothbrushes
2016
Launched Palmolive Shampoo
2017
Launched Colgate Plax
2018
Started local production of Colgate Total
Started local production of CSPR
Launched Max APC Nationwide
