New Colgate Maximum Cavity Protection – Amino Power

The new formulation, Colgate maximum Cavity Protection is a true breakthrough being introduced. It gives you the best ever protection with Amino Power+ and strengthen teeth by re-mineralising weakened enamel, penetrating deep into the tooth. There are numerous clinical studies that show the superior performance of the New Colgate Maximum Cavity Protection vs. regular fluoride toothpastes whereas most products today rely solely on fluoride.

⁺Amino Power refers to the unique formula containing arginine, and an insoluble source of calcium and fluoride

**Strengthening enamel against acid attacks versus ordinary fluoride toothpaste after 10 applications in an in-mouth study

^For cavity protection; vs. the previous formulation

Amino Power+ is a proprietary technology that goes beyond what fluoride alone can do by combining the two-way power of fluoride and arginine to provide you our best ever^ cavity protection. Arginine aids in the neutralization of bacteria in the mouth, allowing acids generated from sugars in plaque, the source of caries, to be neutralized before they cause damage to your teeth. Fluoride aids in the addition of natural calcium to teeth, making them stronger. This combined action enables four times power for strengthening teeth** resulting in improved caries protection. Amino Power+ is not included in the current Colgate Maximum Cavity Protection.

⁺Amino Power refers to the unique formula containing arginine, and an insoluble source of calcium and fluoride

*Helps add natural calcium from saliva through Fluoride Action

**Strengthening enamel against acid attacks versus ordinary fluoride toothpaste after 10 applications in an in-mouth study

^For cavity protection; vs. the previous formulation

In comparison to earlier formulations, the new Colgate Maximum Cavity Protection helps protect teeth from cavities and restores weak places in the enamel. It is specially formulated with Amino Power+ to provide improved cavity protection while maintaining the same great taste and sensation as the old Colgate Maximum Cavity protection. Providing unbelievably strong teeth for your family!

⁺Amino Power refers to the unique formula containing arginine, and an insoluble source of calcium and fluoride

^For cavity protection; vs. the previous formulation

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