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Milestones achived 2001 to upto date

Milestones achived 1977 to 2000



From 2001 to date

2001 Acquisition of Sparkle Toothpaste
2002 The company was awarded the first performance certificate by MAP. Subsequently the company has received Corporate Excellence Certificate/ Awards from MAP in the years 2003,2004,2007, 2010, 2012 & 2013.
2003 The first Herbal Toothpaste, Colgate Herbal was launched
2004 The new Sulphonic Acid Plant went into operation
2006 The gross sales of the company crossed Rs. 5.0 billion mark
2009 Implemented SAP ERP in Colgate Pakistan


The net profit of the company crossed Rs. 1.0 billion mark

2011 Sundar factory in Lahore went into operation
2012 The gross sales of the company crossed Rs. 20.0 billion mark. The company’s Cumulative Average Growth Rate (CAGR) in terms of gross sales for the last 10 years i.e. from 2003 to 2013 is more than 20%.
2012 Laminate Tube Factory in Kotri went into operation
2004-2012 The company received the Top 25 Companies Award by Karachi Stock Exchange Ltd. for   



From 1977 to 2000

1977 The company was incorporated as a Public Limited Company
1981 The first product of the Company, Double Action Brite was launched
1983 Express Power – Pakistan’s first detergent packed in poly-bag was launched
1985 Licensing agreement with Colgate-Palmolive Co. U.S.A was signed Max Dishwash Liquid in plastic bottles was launched
1986 Soap manufacturing plant went into operation and Palmolive Soap was launched
1988 Toothpaste manufacturing started and Colgate Toothpaste was launched
1990 Colgate-Palmolive Company U.S.A acquired 30% equity of National Detergents Limited. and the name of the Company was changed to Colgate-Palmolive (Pakistan) Limited. 
1992 The first low priced detergent powder, Bonus was launched. Today Bonus is the largest selling detergent in Pakistan.
1995 Max Dish wash Bar was launched. Today Max Dish wash Bar is the market leader in Dish wash bar category
1996 The gross sales of the company crossed Rs. 1.0 billion
1999 ISO Certification of the Dental Cream Operation


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