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Colgate's Bright Smiles, Bright Futures EducationTM and Mobile Van Reaches Millions of Children Every Year

Global Program


For over 40 years, Colgate-Palmolive has been committed to delivering oral health education to children around the world. Today that commitment continues through Colgate's flagship Bright Smiles, Bright Futures program, which is a multi-tiered initiative to promote the importance of oral health through education and prevention.

The primary focus of the program is to reach children in schools through videos, storybooks, sing-along-songs, computer CD-ROM and interactive activities – both for educators to use in the classroom and for parents to use at home. Since 1991, this program has reached more than 500 million children in 80 countries.


By establishing partnerships between governments, dental professionals, education professionals, schools and communities, the Bright Smiles, Bright Futures oral health initiative enables millions of children each year to enjoy the benefits of vital oral health education and preventive treatment.

Pakistan Program


In Pakistan, the Bright Smiles, Bright Futures program reaches thousands of undeserved children. Colgate Pakistan has been conducting a school initiative program wherein the Company partnered with Pakistan Dental Association (PDA), to spread oral health awareness among school going children in primary schools in urban and rural Pakisatan. Till date, ,more than 7 million school children in over 2 million schools in urban and rural areas have benefited from Colgate's Bright Smiles, Bright Futures Program.


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