Lemon Max Bar is a high quality dish washing bar with leadership in Pakistan. The consumers have over the years unanimously endorsed high quality standards and benefits offered by Lemon Max Bar. Primary shoppers of Lemon Max Bar are women/housewives who want the best cleaning of their household dishes. Lemon Max Bar with its strong, lemon-like, grease cleansing action and ‘long-lasting’ value, provides the most complete and economical dish wash solution for all of your dishes. Effective 360 degrees marketing programs (i.e., Heavy media advertising, unique ground promotion activities, successful consumer promotions e.g., Scotch Brite Promo and trade push activities) have increased brand awareness and maintained leadership.